TVs SONY

The new SONY TV family

SONY has recently announced new Bravia XR 8K LED, 4K OLED and 4K LED models with a new Cognitiv XR processor. It simulates the human brain activity to provide an exciting viewing experience.

The new Sony Bravia line

Sony Europe announces today the first TV with cognitive intelligence. The new Bravia XR series includes the following models:
- LED 8K MASTER Series Z9J (85” and 75”)
- MASTER Series A90J and A80J (77”, 65” and 55”) OLED
- X95J (85”, 75” and 65”) and X90J LED4K.

Based on the data provided by the Kimko.lv online store, today we will reveal the new world of SONY TV for you. Fueled by the new Cognitiv XR, televisions use a different processing method that has jumped beyond the traditional artificial intelligence (AI)-based system designed to reproduce how a person sees and hears. When we see objects, we unconsciously concentrate on individual points (details). The Cognitiv XR processor, based on cognitive intelligence, probes the screen in such a way as to determine where the "main detail" of the image is localized. If artificial intelligence can analyze and determine only individual components of an image (color, contrast, or individual elements), a new processor can analyze a whole series of elements at the same time, exactly as the human body does. Cognitiv XR can also analyze the sound position in the signal, so that the sound perfectly merges with the action on the screen. Moreover, it transforms any sound into a 3D surround experience to give the impression of "reality" with an immersive sound panorama. The new processor processes a colossal amount of information, and optimizes each grain of sand in an intelligent way to obtain the most realistic special effects that Sony once provided.

Specifications of Bravia XR series models

• Bravia CORE: in collaboration with SONY Picture Entertainment (SPE), Bravia CORE TM is the place where entertainment met technology and was developed to highlight the unique Sony experience. This one was installed on all models of the Bravia XR series. Users can enjoy not only a set of premium SPE titles, both new and classic, but also the largest collection of IMAX Enhanced. Bravia CORE is the first of the industry to be equipped with Pure Stream, which achieves almost perfect UHD BD quality equal to 80 Mbps.

• Google TV: TVs of the new range are equipped with Google TV, a new entertainment experience that brings movies, TV series, LIVE TV programs and much more through apps and subscriptions, and organizes them for each subscriber individually. Users can create their own personal Watchlist, as well as add items from a mobile phone or personal computer via Google Search.

• Compatibility with HDMI 2.1: all Bravia XR TVs have HDMI 2.1 compatibility, as well as 4K 120fps, VVR screen system, Auto Low Latency Mode (ALLM) and Earc offering better resolution and more frames per second perfect for the newest electronic games.

• Sound-from-Picture Reality technology: beyond the perfect picture, Cognitiv XR also offers unsurpassed sound thanks to Sound-from-Picture Reality, aligning the sound position depending on the picture to provide a unique and full of life experience. Sony and Google TV also have a Hands-Free option you can control the TV with without a remote control, i. e., only voice commands are available.

• Compatible with smart speakers. In addition to new models series Bravia XR, SONY announced other TV models: Sony X85J (85”, 75”, 65”, 55”, 50” and 43”) 4K LED, Sony X81J (75”) and X80J (65”, 55”, 50” and 43”) LED 4K, and Sony W800 (32”) HD LED. In our article, we will not consider the pricing policy of SONY for new models, but any customer who wants to will definitely find a TV set within his pocket, from the most budgetary to the most charged version.